Subaru Australia has reported impressive sales figures for February, with a total of 4,054 units sold. This represents a 28.7% increase for the month and a 30.3% increase year-to-date. Subaru's total market share for February was 4.7%.
The strong sales performance in February was driven by the Subaru Forester, which sold 1,709 units, up 35.9% for the month and 12.5% year-to-date. The Subaru Outback also performed well, with 1,233 units sold, up an impressive 147.6% for the month and 173.3% year-to-date. This made the Outback the number one selling vehicle in the large SUV <$70K category for the month of February.
The WRX also had a strong showing in February, with 323 units sold. This made it the best-selling small >$40k passenger vehicle for the month. The BRZ also continued to perform well, with 145 units sold in February and 261 units sold year-to-date. It currently holds the position of the best-selling Sports Coupe <$80K year-to-date.
Subaru Australia's Managing Director, Blair Read, expressed his pleasure at the strong sales performance in February, stating, "We are thrilled to see such strong sales performance in February, with several of our models delivering exceptional results. Australian's love the Outback (both the car and land) and it continues to be a standout performer for customers, especially following the introduction of the highly anticipated and requested turbocharged XT variants. Also, WRX and BRZ continue to be a firm favourite amongst performance car enthusiasts. Thank you to our nationwide dealer network for their continued commitment to our loyal customers and sharing the passion of Subaru.
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