SsangYong Australia Rebrands to KGM After KG Group Investment

SsangYong Australia has officially rebranded to KGM, reflecting a significant shift following an investment by KG Group in 2022. KG Group, a Korean industrial conglomerate, became the majority shareholder of SsangYong Motor Company, initiating this rebrand in over 100 countries globally. Despite the name change, the brand retains its iconic winged logo as a nod to its heritage.

SsangYong has a long-standing history in Korea, being the country's oldest car manufacturer, specializing in building SUVs and 4x4 vehicles since 1954. The company has been present in Australia since the mid-1990s, initially introduced as an importer. Since 2019, SsangYong has been a factory-owned operation in Australia, with a National Head Office and Parts Distribution Centre located in Melbourne.

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The rebrand to KGM reflects the brand’s forward-looking vision, while maintaining its focus on delivering durable and affordable vehicles. KGM’s product lineup, including its Musso dual cab ute and Rexton large SUV, remains available, and the company continues to offer its 7-year unlimited kilometer warranty, including for commercial use. This warranty and vehicle range are positioned to cater to the needs of the Australian market.

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