Mazda Australia Reinforces Commitment to Mazda2 with Latest Facelift
September 18, 2023
The Mazda2, despite reaching almost 10 years on sale in its current generation, continues to play a pivotal role in the Mazda line-up, says Alastair Doak, the Head of Marketing at Mazda Australia. At a recent press interview, Doak shed light on the importance of the Mazda2, both historically and moving forward.
"The car Mazda 2 is in our range and will continue to be in our range as far as we're concerned," shared Doak. He highlighted how the model acts as a crucial entry point into the Mazda range, drawing first-time buyers and subsequently retaining them, with many transitioning to other offerings within Mazda's portfolio.
According to Mazda, approximately 45% of Mazda2 purchasers go on to then purchase another Mazda vehicle; often being larger SUVs like CX-5.
Despite rumours suggesting the launch of an all-new Mazda 2 in recent years, Doak offered clarity, explaining the global focus on larger architecture products, such as the CX-60 and CX-90. With the present generation of the Mazda 2 approaching a decade in the market, the decision to introduce a facelift rather than a new generation was influenced by the shifting dynamics of the global car market. The light car segment has contracted as buyers transition to SUVs, leading Mazda to allocate its resources to these growing market segments.
Addressing concerns about the Mazda 2's ANCAP safety rating expiration, Doak assured that the vehicle remains fundamentally safe. While there are no immediate plans for retesting, it's important to note that since its launch, the model has seen various safety feature additions.
Asked about the Mazda2's price increment since its 2014 introduction, Doak cited a combination of factors, including rampant inflation, increased componentry costs, especially with the semiconductor shortage, and rising costs of raw materials and shipping due to COVID disruptions. He also alluded to the amplified impact on smaller vehicles when discussing these price escalations.
In terms of supply, Doak confirmed a steady supply of the Mazda 2 across dealerships. While avoiding specifics on future products, he did hint at a potential move towards hybridisation or electrification, contingent on market trends and government roadmaps.
Interestingly, Mazda Australia continues to offer both manual and sedan variants of the Mazda 2, setting it apart from many competitors in its segment.
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