GWM’s Ambitious Growth Plan to Double Sales in Australia

GWM has revealed an ambitious plan to nearly double its Australian sales, setting a 7 per cent market share target as part of its next growth phase.

The goal would see the Chinese automaker sell around 84,000 vehicles annually, based on current forecasts of 1.2 million total new vehicle sales for 2025.

Speaking at GWM Tech Day 2025, the company’s international vice president Parker Shi described the goal as “challenging but achievable,” and said it reflected GWM’s growing confidence in Australia and New Zealand.

“My target is 7 per cent market share. I’m not asking to touch the moon — it’s challenging, but achievable,” Shi said.

According to data from the Federal Chamber of Automotive Industries (FCAI) and Electric Vehicle Council (EVC), GWM has sold 39,343 vehicles year-to-date to September 2025, representing a 23.5 per cent increase year-on-year.

The brand currently holds about 4.3 per cent of the Australian new car market, ranking it seventh overall behind Mitsubishi and ahead of MG and Isuzu Ute.

Shi noted that competition in Australia remains intense, describing it as a “red ocean market” where every brand must compete for the same customers.

He said the company’s next stage of growth will depend on continued investment in local operations, service, and customer experience.

To support that growth, GWM will expand its range of electrified models, confirming two new plug-in hybrid SUVs for Australia — the Tank 500 Hi4-T and Haval H6 PHEV.

The Tank 500 Hi4-T pairs a 2.0-litre turbo-petrol engine with a nine-speed hybrid automatic transmission and electric motor, producing 300 kW and 750 Nm.

It uses a 37.11 kWh battery for up to 120 km of electric range (NEDC) and a total range of 950 km.

Combined fuel use is rated at 2.1 L/100 km, or 8.4 L/100 km once the battery is depleted.

Off-road features include low-range gearing, locking differentials on the centre, front and rear axles, and an 800 mm wading depth.

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The Haval H6 PHEV delivers 240 kW and 540 Nm from a 1.5-litre turbo engine and dual-motor setup.

It achieves 106 km of electric-only range and a total range of over 1100 km, with a claimed 1.0 L/100 km (NEDC) consumption figure, or 5.0 L/100 km when operating in hybrid mode.

GWM also announced major investment in its aftersales and service infrastructure, aiming to deliver 90 per cent of replacement parts within 24 hours across Australia and New Zealand.

The plan includes new parts hubs in Western Australia (opening late 2025) and New South Wales (2026), supported by a 30,000 m² global parts centre in Shanghai.

Shi said improving customer experience through service and reliability is key to building trust in the brand.

Australia’s new vehicle market continues to grow, with 106,891 vehicles sold in September 2025, up 6.95 per cent year-on-year, and 938,959 vehicles sold year-to-date.

SUVs account for 61.3 per cent of national sales, highlighting the importance of GWM’s SUV-heavy lineup.

“We have to set a target and work together to reach it,” Shi said. “Seven per cent is not impossible — it’s something we can achieve if we stay focused.”