Volkswagen T-Roc Models Get More Standard Equipment, But Entry Prices Rise

Volkswagen has announced an update to its T-Roc range, incorporating additional technology and luxury equipment as standard features.

The updated T-Roc Style, priced at $38,890 RRP, is $1,790 more than the previous model. New standard features include an 8.0-inch touchscreen with satellite navigation and voice control, a Digital Cockpit Pro widescreen display with mapping, wireless Apple CarPlay and Android Auto compatibility, Side Assist blind-spot monitoring, and Rear Traffic Alert.

These features were previously part of the Sound & Vision pack, priced separately at $2,050.

The T-Roc Style will also come equipped with 18-inch alloy wheels, Performance LED headlamps, wireless charging, sport comfort front seats, keyless access, dual-zone climate control, a leather steering wheel with paddles, and a suite of driving assistance systems including Front Assist, Adaptive Cruise Control, Travel Assist, Lane Assist, and Park Assist.

The all-wheel-drive T-Roc R-Line, priced at $47,090 RRP, will include additional standard features such as Nappa leather upholstery, heated front seats, an electrically adjustable driver's seat with memory settings, as well as Side Assist and Rear Traffic Alert. These features were previously part of the Luxury Package, which was priced separately at $3,950.

Volkswagen reports that T-Roc sales continue to be strong. The T-Roc line sold over 1,000 units in June alone, contributing to a total of 5,125 Volkswagen sales for the month, a 60.6% increase year-to-date.

Michal Szaniecki, Volkswagen Passenger Vehicles Director, stated that the changes to the T-Roc line were driven by customer demand. "We are hearing the wants and needs of our customers, and especially in the compact SUV segment they want more technology and luxury but also greater overall value," said Szaniecki.

The new and updated T-Roc models, including the Style and R-Line, are expected to be available from late Q3 2023. The T-Roc range also includes the T-Roc CityLife SE priced at $35,990 and the T-Roc R priced at $61,990.

Volkswagen offers a range of optional features for an additional cost, including Vienna Leather for the Style model, a Black Style package for the R-Line and R models, a Panoramic sunroof, Premium Metallic Paint, Beats premium audio, and others. These options come with their respective costs, and Volkswagen advises customers to verify these based on their individual circumstances.