Ford Reduces Prices on Mustang Mach-E and E-Transit Models

Ford Australia has announced price reductions for two of its electric vehicles, the Mustang Mach-E SUV and the E-Transit van.

The starting price for the Mustang Mach-E Select model has been lowered to $64,990 plus on-road costs, reflecting an $8,000 reduction.

The Premium and GT variants are now priced at $79,990 and $97,990 respectively before on-road costs, each decreased by $7,000.

Despite the price cut, the Mustang Mach-E Select remains $9,000 more expensive than the Tesla Model Y, which leads in sales.

The E-Transit van has seen a significant price drop of $15,000, now listed at $89,990 plus on-road costs.

This adjustment follows a limited number of sales, with only 15 units sold in the first quarter of 2024.

Additionally, Ford has introduced a temporary drive-away price of $99,990 for the E-Transit, approximately aligning with the new regular retail price when considering on-road expenses.

These adjustments come as part of a wider trend of price reductions across the electric vehicle market in Australia, involving various manufacturers.

This marks the second reduction in six months for the Mustang Mach-E, following a $7,000 decrease prior to the commencement of customer deliveries.

In support of electric vehicle adoption, Ford Australia has also entered into a partnership with Evie, a local provider, to offer home charging solutions to new buyers.

However, these chargers are not included in the vehicle purchase price and must be bought separately.