GWM Announces $2,000 Discount on Haval Jolion Petrol Models for Q4 Clearance

GWM has announced a limited-time offer for its Haval Jolion SUV range, providing a $2,000 discount on the Premium and Lux models. This is part of GWM's Q4 "Plate Clearance" campaign, aimed at enhancing the appeal of its already competitively priced lineup.

According to GWM, this discount is available for the remainder of 2024, offering potential buyers added value on a popular small SUV choice in the Australian market. The initiative is expected to boost interest among customers seeking a budget-friendly yet well-equipped SUV. The Haval Jolion has already gained traction, with sales reaching over 11,000 units in 2024. This represents a significant 23.3% year-on-year increase, according to VFACTS data.

In the competitive small SUV segment priced below $45,000, the Jolion has achieved a solid standing, now holding the third position with an 8.9% market share. Steve Maciver, GWM's Head of Marketing & Communications, highlighted that this new retail offer aligns with GWM’s strategy to enhance value for its customers. He expressed optimism that this latest promotion will further reinforce the brand’s presence in Australia, where it has consistently ranked among the top 10 in vehicle sales.

Under this promotion, the GWM Jolion Premium, originally priced at $25,990 drive-away, is now available for $23,990. Similarly, the Jolion Lux sees its price reduced from $28,990 to $26,990. These changes reflect a $2,000 saving for each model.