Ford Reduces F-150 Lightning Production Amidst Multiple Challenges: What It Means for the Future

Jacob Brooke
October 17, 2023
Buy a Car!
Find your perfect car with ease – click for a free, seamless journey with CarSauce and Motor Scout!

Ford has made a decision to modify its production shift at the Rouge Electric Vehicle Center, the manufacturing hub for its electric F-150 Lightning pickup truck according to Yahoo.

This adjustment is a result of several challenges, including supply chain issues and the need to address vehicles retained for post-production quality checks since their August restart.

The reduction in shift will impact approximately 700 employees. Ford assures that this change is not a consequence of the ongoing United Auto Workers (UAW) disputes taking place at other manufacturing sites. The Wall Street Journal recently highlighted a UAW memo which suggested a decrease in demand for the electric F-150 Lightning in the US market.

The F-150 Lightning journey commenced at the Rouge Electric Vehicle Centre in April 2022, and since then, the manufacturing target has been augmented twice, settling at 150,000 vehicles per year. There have been occasional pauses in its production, with a notable stop due to a battery problem which was later identified as an infrequent incident, not linked to the vehicle's design.

In efforts to invigorate sales, Ford has introduced reductions on the F-150 Lightning's price, slashing up to US$10,000. Customers can still benefit from a US$7,500 federal tax credit for the Lariat and Platinum versions.

The company's Q3 report revealed a 46% drop in sales from the previous year, amounting to 3,503 units. However, Ford remains optimistic, forecasting improved sales figures for the fourth quarter.

The company has not provided clarity regarding the effect of this production modification on the availability of the F-150 Lightning in Australia.

Ford Australia acknowledges the existence of the F-150 Lightning and other variants but maintains that the introduction of these models will be contingent on the success of the locally adapted combustion-engine F-150, which will launch in November.

Jacob Brooke
Jacob Brooke, a respected voice in the world of automotive journalism, brings a wealth of knowledge and insights to his reviews at CarSauce. His keen eye for detail and passion for all things cars shine through in his in-depth analysis and honest evaluations of the latest models of cars. Join him as he guides readers through the car-buying process and explores the exciting world of motoring.

Other car news

New Smart EV Range Announced for Australia: Prices Detailed

The new generation of Smart EVs, featuring six models including high-performance BRABUS versions, will start at $54,900 before on-road costs
Jacob Brooke
July 16, 2024

Toyota Kills the V8 for the LandCruiser 70 Series, Adds Manual for 4-Cylinder

Toyota ends V8 production for the LandCruiser 70 Series, introduces a five-speed manual gearbox for most four-cylinder variants.
Matt Brand
July 8, 2024

A Day in the Life of a Car YouTuber

What's it REALLY like to be a car YouTuber? Spend a day in the life with me, Matt Brand - founder of CarSauce!
Matt Brand
July 7, 2024

Sign up to our newsletter

Be the first to know when we drop new car reviews.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Welcome to the Car Sauce community!
Oops! Something went wrong while submitting the form.