Ford Ranger Dethrones Toyota HiLux in 2023 Australian Sales Battle

Best Price?
CarSauce Buy 2.0 is out now.

In a remarkable shift in Australia's automotive landscape, the Ford Ranger has clinched the title of the nation’s best-selling vehicle in 2023, ending the Toyota HiLux's seven-year stronghold. This achievement marks a historic moment for Ford, as it's the first time in 28 years that a Ford model has led the Australian market.

The battle for supremacy saw the Ranger amass a total of 63,356 sales in 2023, demonstrating a significant 33% increase compared to the previous year. The sales comprised 5,095 4x2 and 58,261 4x4 variants, showcasing the model's versatility and wide appeal. The increase in the 4x4 segment, in particular, was notable at 35.1%.

Toyota, while still performing robustly with the HiLux, experienced a 5% dip in sales, totaling 61,111 units. The brand saw a rise in 4x4 deliveries, but this was not sufficient to counterbalance the 29% decrease in the 4x2 sector.

This change at the top disrupts the long-standing dominance of Toyota HiLux, a testament to the changing preferences of Australian consumers and the dynamic nature of the automotive industry.

Ford's success can be attributed to its focus on the lucrative 4x4 segment, where it offers high-end variants like the Raptor and Platinum. These models offer features and capabilities that are yet unmatched by Toyota, giving Ford a competitive edge.

The overall market performance in Australia was record-breaking, with 1,216,780 vehicles delivered, surpassing the previous record set in 2017. Ford, as a brand, solidified its position as the third best-selling in the country, with a total of 87,800 vehicles sold in 2023, up by 31.8% from 2022.

Toyota, despite the setback with the HiLux, continued to lead the market overall, with a total of 215,240 vehicles sold in 2023, more than double that of its nearest competitor, Mazda.

Both Ford and Toyota faced supply challenges throughout the year, with Ford taking the innovative step of leasing its own vehicle carrier ship, Grand Quest, to expedite deliveries of Rangers and Everests to Australia.

This significant development in the Australian automotive sector highlights the competitive nature of the market and the ever-evolving preferences of consumers. Ford's triumph with the Ranger not only marks a new chapter for the company but also signals a potential shift in market dynamics in the years to come.

Let us know your thoughts on this latest development in the automotive industry. Do you think Ford can maintain its lead in the coming years, or will Toyota make a strong comeback? Share your views and join the conversation.

Are you interested in a
Ford
and looking for the best price?

FAQ

keyboard_arrow_down

keyboard_arrow_down

keyboard_arrow_down

keyboard_arrow_down

keyboard_arrow_down

keyboard_arrow_down

Find your perfect car with ease – click for a free, seamless journey with CarSauce and Motor Scout!
Matt Brand
Matt Brand is the driving force behind CarSauce, having initially launched the YouTube channel "Matt Brand Cars" in 2020. With his unique blend of humor, distinctive style, and deep automotive knowledge, Matt quickly grew the channel to over 120,000 subscribers. Before founding CarSauce, Matt worked in Management Consulting at KPMG and in the Aviation industry, leveraging his Bachelor of Commerce from The University of Melbourne. His background in business and consulting, combined with his passion for cars, has shaped CarSauce into a trusted source for automotive news and reviews. As the founder, Matt continues to set the tone for the brand, blending entertainment with expertise.
Read more

Other

Ford

News

Ford Ranger Recalled Due to Brake Boost Issue

Ford Ranger Recalled Due to Brake Boost Issue

Over 1,600 examples of the popular Ford Ranger ute built between 2024 and 2025 are being recalled due to a brake boost issue.
Jack MacKenzie
Sep 15, 2025 10:03 AM
Ford Everest Recalled Due to Tow Bar Hitch Issue

Ford Everest Recalled Due to Tow Bar Hitch Issue

Due to an incorrectly welded tow bar hitch, 701 examples of the 2021 Ford Everest have been recalled in Australia.
Jack MacKenzie
Sep 12, 2025 11:19 AM
Daniel Ricciardo Announced as Ambassador for Ford Racing

Daniel Ricciardo Announced as Ambassador for Ford Racing

Australia’s ex-F1 driver, Daniel Ricciardo, will be an ambassador for the Raptor performance nameplate and Ford’s off-road activities.
Jack MacKenzie
Sep 5, 2025 4:32 PM

Other car news

Breaking: Tesla Full Self-Driving Launches Publicly in Australia & New Zealand Effective Immediately

Breaking: Tesla Full Self-Driving Launches Publicly in Australia & New Zealand Effective Immediately

Tesla launches Full Self-Driving (Supervised) in Australia and New Zealand, available right now via upgrade, purchase, or subscription.
Jacob Brooke
Sep 17, 2025 4:53 PM
New entry-level 2026 Skoda Elroq Now Under $50K with a Smaller Battery

New entry-level 2026 Skoda Elroq Now Under $50K with a Smaller Battery

The 2026 Skoda Elroq 60 Select is now the entry-level variant, with a 63kWh battery and a starting price of $47,990 before on-road costs.
Jack MacKenzie
Sep 17, 2025 4:11 PM
2026 Geely Starray EM-i Australian Pricing and Launch Offer Officially Confirmed

2026 Geely Starray EM-i Australian Pricing and Launch Offer Officially Confirmed

Official prices for the 2026 Geely Starray EM-i Plug-In Hybrid SUV have been confirmed, starting from $37,490 before on-road costs.
Jack MacKenzie
Sep 17, 2025 10:16 AM

Sign up to our newsletter

Be the first to know when we drop new car reviews.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Welcome to the Car Sauce community!
Oops! Something went wrong while submitting the form.
© 2024 Car Sauce. All right reserved.
Privacy Policy
Cookie Policy
Terms and Conditions