Ford Explores Heavy-Duty Potential with "Ranger Super Duty" Trademark in the Philippines

Jacob Brooke
June 24, 2024
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Ford has recently secured a trademark for the "Ranger Super Duty" in the Philippines, sparking discussions about a possible new variant in the Ranger pickup lineup.

The trademark application aligns with Ford’s naming convention used for its larger, heavy-duty trucks in the United States, suggesting that the company might be considering similar capabilities for the smaller Ranger model in markets where larger trucks like the F-150 are less common.

The term "Super Duty" is typically associated with Ford’s larger pickup trucks, which offer enhanced towing and payload capacities compared to the F-150.

The new trademark for the Ranger could indicate plans to augment the capabilities of the mid-size truck, potentially increasing its braked towing capacity from 3500kg to 4500kg and enhancing payload capacities beyond the current model’s approximate one-tonne limit.

Despite the filing, Ford has made no official announcements regarding the development of a Ranger Super Duty.

Trademarks often serve as a preliminary step, securing a name without confirming product development.

The existing Ranger lineup, last updated in 2022, currently features a variety of models, but none that approach the capabilities suggested by a "Super Duty" designation.

The introduction of the F-150 in Australia, through right- to left-hand-drive conversions, demonstrates some demand for larger, more capable pickups in regions typically not served by U.S.-sized trucks.

The Ranger Super Duty could potentially meet this demand by offering increased capabilities in a smaller, more manageable size for these markets.

Ford’s strategy in filing trademarks such as "Ranger Super Duty" may be multifaceted, aiming to protect potential brand extensions while assessing market interest in enhanced utility features for mid-size pickups.

Whether these plans will culminate in the launch of a new Ranger model remains to be seen.

Jacob Brooke
Jacob Brooke, a respected voice in the world of automotive journalism, brings a wealth of knowledge and insights to his reviews at CarSauce. His keen eye for detail and passion for all things cars shine through in his in-depth analysis and honest evaluations of the latest models of cars. Join him as he guides readers through the car-buying process and explores the exciting world of motoring.

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