Future MX-5? Mazda Reveals Futuristic ICONIC SP Concept Car with Rotary EV System at Japan Mobility Show 2023

Jacob Brooke
October 25, 2023
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Mazda Motor Corporation showcased the MAZDA ICONIC SP, a cutting-edge concept car, at the Japan Mobility Show 2023. The ICONIC SP is Mazda's latest venture into compact sports cars, designed to embody the joy of driving and resonate with car enthusiasts in the new era.

The ICONIC SP features Mazda's two-rotor rotary EV system, which offers layout flexibility due to its compact size, thus allowing for a low centre of gravity that enhances driving performance. Its batteries are charged using renewable energy, while the rotary engine is powered by carbon-neutral fuel. The concept model is adorned in Viola Red, a vibrant red hue created to reflect Mazda's corporate philosophy of enriching life-in-motion.

Mazda Iconic SP in Viola Red Concept colour

Mazda's President and CEO, Masahiro Moro, reiterated the company's commitment to delivering vehicles that embody the joy of driving and enhance people's lives. He emphasized Mazda's dedication to shaping the future of mobility with its partners and fans, all while holding true to its core value of "Human Centric."

The Iconic SP will hold true to Mazda's "Human Centric" philosophy

Summary Points:

Model Grades: MAZDA ICONIC SP (Concept car)

Key Changes:

  • Introduction of two-rotor rotary EV system
  • Recyclable energy source for battery charging
  • Viola Red concept color


  • Dimensions (LxWxH): 4,180 × 1,850 × 1,150 mm
  • Wheelbase: 2,590 mm
  • Power-weight ratio: 3.9
  • Maximum output: 370 PS
  • Weight: 1,450 kg
  • Pricing: Not available

With the unveiling of the ICONIC SP, the question arises: Is this the future of MX-5?

Mazda's Japan Mobility Show 2023

Jacob Brooke
Jacob Brooke, a respected voice in the world of automotive journalism, brings a wealth of knowledge and insights to his reviews at CarSauce. His keen eye for detail and passion for all things cars shine through in his in-depth analysis and honest evaluations of the latest models of cars. Join him as he guides readers through the car-buying process and explores the exciting world of motoring.

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