BMW M Sees 19.7% Increase in Australian Sales, Expands High-Performance Lineup

In 2023, BMW M reported a 19.7% increase in Australian sales of its high-performance vehicles. This growth reflects a broader trend in the market for performance cars.

Global sales of BMW M cars surpassed 200,000 units, a 14.3% increase from 2022. In Australia, this performance positioned the country as a significant market for BMW M, ranking second in the world for the sales ratio of high-performance models like the M3.

Australia's prominence in BMW M sales comes after BMW's recent achievement as the leading German premium brand in the Australian market, a position it regained after more than ten years.

The increase in sales coincides with the launch of several new BMW M models, including the BMW M3 Touring, the electrified BMW XM, and the second generation M2 Coupe.

Sales figures show the M2 Coupe registered 479 units in Australia, indicating its market presence. The M3 Sedan led BMW M sales in the country, with 558 registrations, a 22% increase from the previous year, including the new BMW M3 CS.

BMW M's range last year also included new electric models, such as the BMW i5 M60 xDrive Sedan and the BMW i7 M70 xDrive. The electric BMW i4 M50 was the top-selling BMW M model worldwide for the second year.

Franciscus van Meel, Chairman of the BMW M GmbH Board of Management, commented on the year's performance, noting a mix of combustion engine and electric vehicles contributing to the sales figures. He mentioned the ongoing electrification strategy and its integration with BMW's performance models.

In 2024, BMW intends to update its high-performance model lineup, including the BMW M3, M4, and M2. The company also plans to release the new BMW M5 and M5 Touring, along with the BMW i5 M60 xDrive Touring, further expanding its electric performance car range.

The upcoming BMW M4 CS, designed for enhanced performance with increased engine power and reduced weight, is also part of the planned releases. Specific details about the availability of these models in Australia have not been confirmed.