BMW Electric Sales Report a Significant Increase in 2023

The BMW Group in Australia has reported big growth in electric vehicle (EV) registrations for the year 2023.

During the first nine months of 2023, BMW's battery electric vehicle (BEV) registrations were recorded at 1,869 units, compared to the previous year's 938. This data suggests a clear trend in consumer registrations for the brand's electric vehicles.

The BMW iX, one of the vehicles in the BEV category, recorded an increase in registrations by 115%. The BMW iX3, another model that has been in the market for nearly two years, saw a 38% increase in registrations. The newer model, BMW iX1, despite its recent launch, has registered 391 units.

BMW has announced the introduction of the iX1 eDrive20 in early 2024, which will be priced at $78,900. This new addition is expected to expand the options available in BMW's electric vehicle range. By Q1 next year, BMW plans to have four models priced below $89,332, which will be exempt from specific taxes in Australia.

In the same period, the total BMW registrations reported a growth of 4.7%. The 1 Series and 2 Series both reported increases in registrations, as did the 3 Series with a 7% rise. In the luxury segment, both the 7 Series and 8 Series reported growth rates of 40% and 23% respectively.

On the other hand, the MINI brand also observed an increase in 2023, with registrations reported at 3,306, marking a 26.5% growth from the previous year.

This data from BMW and MINI offers a snapshot of the current trend in vehicle registrations, specifically concerning electric vehicles, in Australia for the year 2023.