Volkswagen's Reintroducing Physical Buttons in Response to Touchscreen Criticism

Volkswagen has announced a pivotal shift in its design strategy for upcoming models, reverting to physical buttons and controls, inspired by its ID 2all concept as first reported by Autocar. This move addresses customer feedback critical of the touchscreen-dominant design in recent models such as the Mk8 Golf and ID 3.

Darius Watola, VW's interior designer, stated that the ID 2all concept heralds a new direction for Volkswagen, noting a preference for tactile controls over touchscreens. The design incorporates a central rotary controller, akin to BMW's iDrive, for dashboard screen operations.

The ID 2all concept's interior showcases a sustainable approach, blending soft-touch materials, fabrics, and Alcantara, moving away from the use of hard plastics, glue, leather, and chrome. The design prioritises driver visibility with a focus on safety, featuring a dedicated screen for driving information within the driver's line of sight.

Thomas Schafer, VW CEO, has recognised the necessity for this design change, admitting that the previous touchscreen emphasis had detracted from the brand's reputation. Future interiors will feature a mix of high-quality materials and advanced technologies alongside traditional controls, in line with customer expectations.

Externally, the ID 2all concept introduces a new design language that pays homage to iconic Volkswagen models such as the Beetle, Golf, and Polo. This approach aims to re-establish VW as a 'love brand' by embracing its heritage and standing out from new EV competitors. The exterior design integrates classic elements like the C-pillar design reminiscent of the Mk1 Golf, adding a touch of nostalgia.

The upcoming models will utilise the MEB Entry platform, designed to offer spaciousness comparable to the Golf and affordability akin to the Polo. The ID 2all concept, slightly shorter than the Polo but with a significantly longer wheelbase, boasts considerable interior space and a large boot with a capacity of 490 litres.

The MEB Entry platform will also underpin a future compact crossover and other models within the Volkswagen Group, including the Cupra Urban Rebel and a Skoda crossover. The front-wheel-drive platform of the ID 2all supports a 166kW motor and offers two battery sizes, with the larger 56kWh unit promising a range of up to 450 kilometres.

As part of a major brand overhaul, Volkswagen plans to introduce 10 new EVs by 2026, including updates to the ID 3, the Volkswagen ID Buzz, and the ID 7 saloon. The ID 2all concept reflects not just a shift in design philosophy but also Volkswagen's commitment to developing EVs that blend modern technology with traditional design elements.

This strategic redirection is intended to strengthen Volkswagen's position in the competitive EV market and rekindle consumer affection for the brand by marrying contemporary technology with traditional design. The production version of the ID 2all is anticipated to debut in 2025, marking a new era in Volkswagen's design narrative.