Scoop! Mazda Trademarks Hint at Electric Line-Up

Scoop! Mazda Trademarks Hint at Electric Line-Up
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CarSauce has unearthed several trademark applications from Mazda, as the company prepares for a future with a line-up of electric vehicles.

The Japanese brand has submitted trademark filings for the Mazda 2e, Mazda 3e, Mazda CX-5e, and Maxda CX-6e – providing a strong hint at its forthcoming product line-up.

The trademarks follow the release of the Mazda 6e earlier in the year in Europe, with the electric sedan also sold in China as the EZ-6.

While the Mazda 6e was “developed for the European market,” a spokesperson for the brand told CarSauce in January 2025 the model was “under study for overseas markets” – which may include Australia.

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The Mazda 6e is powered by a single electric motor sending 180kW and 320Nm to the rear wheels, with a driving range of approximately 479 kilometres for the base 68.8kWh battery.

January also saw the company axe the Mazda 6 from its Australian range after almost half a century on sale locally.

Despite a strong SUV line-up, the latest trademark applications suggest Mazda hasn’t given up on small cars, with electric versions of the Mazda 2 and Mazda 3 now a strong possibility.

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Ben Zachariah
Ben Zachariah is a seasoned writer and motoring journalist from Melbourne, having worked in the automotive industry for more than two decades. Ben began writing professionally more than 15 years ago and has written for Drive.com.au, Wheels, MOTOR, 4X4 Australia, Street Machine and CarSales.com.au. He has also freelanced for watch enthusiast website Time+Tide and US defence website Task & Purpose. He completed his MBA in Finance in early 2021 and is considered an expert on classic car investment.
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