New Brand Alert: MG to introduce 'IM Motors' with IM5 and IM6 EVs

MG Motor has announced that IM, a luxury electric vehicle brand, will debut in Australia at the Melbourne Motor Show on 5–6 April. The brand will launch locally as 'IM Presented by MG Motor' and will showcase two vehicles, the IM5 and IM6.

IM Motors is a joint venture between Chinese automaker SAIC Motor and Chinese technology companies, including Alibaba Group. The brand name stands for 'Intelligence in Motion' and focuses on electric vehicles with advanced technology and premium finishes.

The IM5 sedan and IM6 SUV are currently sold in China as the IM L6 and IM LS6, respectively. Australian launch dates for both models will be confirmed later in the year.

IM Motors joins MG’s growing EV portfolio, which includes the MG4, ZS EV, the Cyberster, and the MG S5 EV. In 2024, MG ranked as the second-best-selling EV brand in Australia.

IM vehicles will be available through MG dealerships nationwide as part of the brand’s expansion into the luxury EV segment. The Melbourne Motor Show appearance marks the first public showing of IM vehicles in Australia.

The IM6 (IM LS6 in China) is a midsize SUV with a 2,960mm wheelbase and up to 1,640 litres of cargo space including hidden compartments. Based on the latest specifications available in China, it offers multiple variants including rear- and all-wheel drive, up to 802 km of CLTC-rated range, and acceleration from 0–100 km/h as low as 3.48 seconds in the Performance model.

Battery capacities for the IM6 range from 75 kWh to 100 kWh, with 800V and quasi-900V fast charging platforms enabling rapid charging from 10% to 80% in under 17 minutes. Additional features include active air suspension, four-wheel steering with crab-walk functionality, a 26.3-inch immersive display, and 20 or 21-inch wheels with noise-reducing tyres.

The IM5 (IM L6 in China) is a sleek sedan measuring 4,931mm long with up to 1,290 litres of boot capacity. According to current Chinese specifications, the L6 offers up to 850 km of CLTC-rated range and 0–100 km/h acceleration in just 2.74 seconds in the top variant.

It also includes a high-performance dual-motor setup, advanced chassis control systems, and a luxury interior with up to 21 speakers and a zero-gravity passenger seat in select variants. The vehicle is built on an 800V architecture, supports V2L power output, and features a range of driver-assistance technologies backed by NVIDIA’s Orin X platform.

Both models support over-the-air updates, magnetic wireless charging, multi-screen infotainment, and extensive ADAS suites including LiDAR and high-resolution cameras. Final specifications for Australian models will be confirmed closer to launch.