Cadillac Eyes Australian Shores with Re-Entry Likely After Over 50 Years
October 2, 2023
It appears Cadillac is gearing up to make a return to Australian roads, as indications point towards the iconic American brand venturing into right-hand drive markets. Countries potentially on the list include Australia, New Zealand, the UK, and Japan.
The anticipated Australian comeback is speculated to be electric-focused, aligning with Cadillac's ongoing shift to electric mobility.
Hints of this move came to light after Cadillac Lyriq's trademark was spotted on IP Australia last year, and sightings of the vehicle in right-hand drive increased anticipation. Additionally, trademarks for Optiq and the Escalade IQ were also noted more recently.
While GM Speciality Vehicles hasn't officially announced Cadillac's entry to the Australian market, it's worth noting that Chevrolet Silverado and Corvette have already marked their presence. Insider conversations at General Motors in Australia have hinted at exciting developments in the pipeline for this year.
It's been over half a century since Cadillac officially operated in Australia – with its last venture being in 1969. There was an almost-return in 2007 when the second-generation CTS sedan was set to launch. Although the brand received local certifications and even imported a batch of CTS sedans, they pivoted at the last minute, putting a halt to the sales in January 2009, just before the official launch.
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Jacob Brooke, a respected voice in the world of automotive journalism, brings a wealth of knowledge and insights to his reviews at CarSauce. His keen eye for detail and passion for all things cars shine through in his in-depth analysis and honest evaluations of the latest models of cars. Join him as he guides readers through the car-buying process and explores the exciting world of motoring.