ALL-NEW TRITON ALERT! Mitsubishi Unveils XRT Concept, the Bold New Face of the Upcoming Triton Ute/Pickup/Bakkie
March 21, 2023
Mitsubishi Motors has taken the wraps off the Mitsubishi XRT Concept, a tantalizing preview of the all-new Triton Ute/Pickup/Bakkie, at the 44th Bangkok International Motor Show. Scheduled for launch in fiscal year 2023, the sixth-generation Triton is set to make a bold statement with its fierce expression, robust hood, and striking, horizontally-themed styling.
The Triton, manufactured at Mitsubishi's Laemchabang Factory in Thailand, is a top-selling model and global strategic vehicle for the brand. Exported to around 150 countries, the midsize pickup truck will receive its first full redesign in nearly nine years. Following its launch in Thailand, the all-new Triton will be released in the ASEAN region, Oceania, and other global markets.
The Mitsubishi XRT Concept showcases front and rear over fenders and mud-terrain tires, highlighting the vehicle's ability to tackle challenging rallies and terrain. Its body features a lava rock-inspired camouflage design, and the sides display a 10-parallel line Ralliart brand icon, symbolizing Mitsubishi Motors' passion for driving.
At the upcoming Asia Cross Country Rally 2023, Team Mitsubishi Ralliart will compete with a prototype cross-country model of the all-new Triton (Group T1 specifications). Two-time Dakar Rally champion driver Hiroshi Masuoka will serve as team director, and Mitsubishi Motors engineers will provide support at the rally. The automaker plans to use the expertise gained from rally competitions to further enhance its production vehicles.
Mitsubishi Motors' president and CEO, Takao Kato, emphasized that fiscal 2023 is crucial for the brand's ASEAN business acceleration, with the launch of the revamped Triton and a new compact SUV. Drawing on rigorous endurance tests and rally experience, Mitsubishi Motors is committed to delivering dynamic, enjoyable, and safe driving experiences for its customers.
The upcoming Triton is a crucial part of Mitsubishi Motors' efforts to strengthen its presence in the ASEAN region and beyond. The company's dedication to incorporating feedback from rally competitions and rigorous testing showcases its commitment to creating high-quality vehicles tailored to the needs of its diverse customer base.
With the launch of the next-generation Triton and the all-new compact SUV, Mitsubishi Motors is poised to create a significant impact in the automotive market. Keep an eye on Carsauce.com for the latest updates on the Mitsubishi Triton, as well as more news and insights from the 44th Bangkok International Motor Show.
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Jacob Brooke, a respected voice in the world of automotive journalism, brings a wealth of knowledge and insights to his reviews at CarSauce. His keen eye for detail and passion for all things cars shine through in his in-depth analysis and honest evaluations of the latest models of cars. Join him as he guides readers through the car-buying process and explores the exciting world of motoring.