After a period of internal deliberations over pricing, influenced by market competition from BYD and MG, Hyundai has launched the all-new KONA Electric. The delay was attributed to Hyundai's efforts to competitively position the KONA Electric against the likes of the BYD Atto 3 and MG ZS EV.
The new KONA Electric comes in two powertrain options, 99kW and 150kW 2WD, with prices starting at $54,000. This pricing strategy reflects Hyundai's response to market pressures, with the Standard Range priced at $54,000, down $500 from its 2023 Elite Standard Range counterpart, and the Extended Range at $58,000, showing a $2,500 reduction from the previous Elite Extended Range model.
The Premium Extended Range variant is priced at $68,000, which is a $4,000 increase compared to the previous Highlander Extended Range model.
In comparison, BYD's Atto 3, since its entry into the market, is offered at $48,011 for the Standard Range and $51,011 for the Extended Range, before on-road costs. The Atto 3's 50kWh Standard Range offers a WLTP range of 320 kilometers, while its 60kWh Extended Range version provides up to 420km.
MG has also made competitive moves in the market, recently reducing the price of their MG ZS EV. The new pricing starts at $40,990 for the Excite model, a $2,000 reduction, while the mid-tier Essence is now $43,990, down $1,000. The top-spec Long Range sees the most significant price cut, down $6,000 to $49,990.
The Excite and Essence models come with a 44.5kWh battery offering a 320km range, and the Long Range variant includes a 68kWh battery capable of 440km.
The new KONA Electric distinguishes itself with a range of up to 505km (WLTP) and supports fast charging, capable of reaching 80 percent charge in approximately 45 minutes. It features a horizontal dashboard design with two 12.3-inch digital displays and a Shift by Wire drive selector. Safety features include the Bluelink TM connected car services and the SmartSense TM safety suite.
2024 Hyundai Kona Electric Pricing:
Kona Electric Standard Range: $54,000 (down $500)
Kona Electric Extended Range: $58,000 (down $2500)
Kona Electric Premium Extended Range: $68,000 (up $4000)
Note: Prices exclude on-road costs.
2024 Hyundai Kona Electric Specifications by Model Grade:
Kona Electric Standard Range ($54,000; down $500):
17-inch alloy wheels
Space-saver spare wheel
Reflector LED headlights (dusk sensing, automatic high beams)
LED daytime-running lights
12.3-inch digital instrument cluster
12.3-inch infotainment touchscreen
Wired Apple CarPlay and Android Auto
Bluelink connected-car services
Keyless entry and start
Six-speaker sound system
Wireless smartphone charging
Dual-zone climate control
Cloth seat upholstery
Manually-adjustable front seats with two-way driver lumbar
Leather-wrapped steering wheel
Open-type centre console
Auto-dimming rear-view mirror
LED interior lighting
One-pedal drive mode
Vehicle-to-Load capability (interior port)
Seven airbags including front-centre airbag
Autonomous emergency braking with pedestrian/cyclist detection and intersection assist
Lane following assist
Adaptive cruise control with stop and go
Evasive steering assist
Rear cross-traffic alert
Driver attention warning
Traffic sign recognition
Door exit warning
Rear occupant alert
Kona Electric Extended Range ($58,000; down $2500):
All Standard Range features
Extended battery capacity (64.8 kWh)
Increased WLTP range (up to 505km with 17” wheel, 444km with 19” wheel)
Additional SmartSense™ features
Kona Electric Premium Extended Range ($68,000; up $4000):
All Extended Range features
19-inch alloy wheels
Projector LED headlights
Blind-spot view monitor
360-degree camera with 3D view
Rear autonomous emergency braking
Remote Smart Park Assist
Eight-speaker Bose premium sound system
Leather-appointed seat upholstery (black, Light Shale Grey, Sage Green options)
10-way power-adjustable driver's seat with memory
8-way power-adjustable passenger seat
'Relaxation' front seats with heating and ventilation
Heated outboard rear seats
Heated steering wheel
Ambient interior mood lighting
Additional SmartSense™ features (Blind-Spot View Monitor, Parking Collision Avoidance Assist-Reverse, 3D Surround View Monitor, Parking Distance Warning, Remote Smart Parking)
Enhanced interior and exterior features for comfort and convenience
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